Business Plan Outline

Here is the general outline of a Business Plan:

Summary

• Business concept
• Present situation
• Key success factors
• Financial situation/needs

 

Milestones Mission/Vision statement

 

Market analysis

• The general market
• Evolution in the market
• Market segments
• Target market and customers
• Customer characteristics, needs, and buying decisions

 

Products/services

• Product/service description
• Positioning of products/services
• Competitive evaluation of products/services
• Future products/services

 

Marketing strategy and sales

• Industry Analysis
• Competitive Analysis: Nature, positioning, products/services, opportunities, strengths and weaknesses
• Strategy: Market and technological (present and future)
• Implementation

 

Operations

• Key personnel
• Organizational structure
• Human resources plan
• Product/service delivery
• Customer service/support
• Facilities

 

Financials

• Assumptions and comments
• Balance sheet, initial and projected
• Profit-and-loss projection
• Cash flow projection
• Ratios and analyses (as appropriate)